What is blockchain beauty?

Blockchain beauty is the blending of the beauty industry with applications of blockchain technology. This fast-evolving integration is opening innovative ways for beauty brands to interact with customers. Blockchain is the digital ledger system that forms the basis of cryptocurrencies like bitcoin and Ethereum.

What is the beauty industry?

The Beauty industry covers a wide variety of personal products (skin care; color cosmetics; hair care; fragrances), beauty appliances (hair dryers; brushes; combs), services (salons; day spas) and related functions (packaging; supply chain). Not all segments of the beauty industry will be represented on this guide.

Is the beauty industry bouncing back?

After a challenging year, the beauty industry is bouncing back. The most successful brands offer a distinctive omnichannel customer experience while prioritizing sustainability and inclusivity.

What trends & Tech will transform the beauty industry in 2021?

As consumer values and expectations shifted, big beauty corporates and startups alike have been forced to adapt. From “waterless” beauty products to virtual try-on, here are the trends and tech that will continue to transform the sector in 2021 and beyond. 2020 was a redefining year for every industry — including beauty.